1. Sep 2023

gamescom 2023 – SHOPMACHER were again the tech team behind the scenes

As the central platform for the European computer and video game industry and the world’s largest event for interactive entertainment, gamescom brings industry, retail and the media together every year. gamescom is organized by the association of the German games industry, “game”, and Koelnmesse. In 2023, SHOPMACHER was again the technical partner in the background.

So geht Messe heute: 320.000 Messebesucher, allein 180 Millionen Online-Streams des Eröffnungs-Events. #gamescom2023 sprengte die Charts – und wir, die Shopmacher, waren hautnah dabei.

Als leidenschaftliche Gaming-Enthusiasten? Ja! Aber ebenso als das Tech-Team hinter den Kulissen, das diese Gaming-Messe in ein phänomenales #Hybridevent verwandelt hat.

Kleiner Vergleich? Der Super Bowl konnte mit 65 Mio. Online-Views weniger nicht mithalten. Die „gamescom: Opening night“ lag weit vorn.

Seit 2021 sind wir stolz darauf, digitalen Wind unter die Flügel der größten Spielemesse der Welt zu bringen. Und das Beste daran? Unsere Reise geht weiter! 2024 werden wir mit Technologien wie Hygraph, Headless Technology, Commercetools Frontend, react.js und PWA dafür sorgen, dass der Besucherzähler der gamescom erneut explodiert.

ALSO INTERESTING

SHOPMACHER receives German Web Award 2021

Best of the best 2021 - With more than 2,000 applications submitted for the 2021 awards, the German Web Awards are the most important award for web and online agencies for the entire DACH region. SHOPMACHER was awarded as the best agency 2021. German Web Awards 2021...

Feedback culture – seven practical tips

Here are Patrick's seven practical tips:Patrick Blom, Operative Technical Consultant, a SHOPMACHER for 12 years.1. exemplify feedback from aboveManagers should actively give feedback and be open to feedback themselves. When managers value feedback, employees do too....

“Direct to customer” – breweries on the web: small brewery – big, digital world

For the first time, the Internet is giving small breweries the opportunity to supply their customers directly, bypassing the retail and food service sectors. But the shopping experience in many online stores still has room for improvement – not only for the small D2C brands, but also for the top dogs in the market.