Oxid meets Headless: How Hirmer brought its Oxid store Headless up to date again Veraltete Shop-Software bremst Online-Händler bei der Entwicklung zeitgemäßer Online-Features aus. Doch der komplette Wechsel von einem Monolithen hin zu einer Headless-Architektur ist...
“Amazon is a role model when it comes to measuring and optimizing” According to André Roitzsch, digital pioneer and CEO of SHOPMACHER, it no longer works to carry out a website relaunch and then sit back and relax for three years. ITD: Mr. Roitzsch, the Corona crisis...
What does an Agile Project Manager actually do? Persistence instead of bullshit bingo is Sabine Götz’s motto at the e-commerce service provider Shopmacher. If she manages to get the sales to fly, she sometimes has tingling in her stomach. Surname: Sabine Goetz...
“Please no technology adventures!” SHOPMACHER CEO André Roitzsch In ONE to ONE 6/2020, SHOPMACHER CEO André Roitzsch has his say as an expert in the digitization of sales routes in B2B. His recommendation, also in Corona times: Without the right...
Digitization strategies for B2B SMEs The digitization of sales, especially in the B2B sector of medium-sized companies, is inevitable for companies that want to remain competitive. But how to start? And with what? What are the first steps? Stefan Kahr, CTO of Nekom,...
INTERVIEW: “The SHOPMACHER approach helps us massively.” The SHOPMACHER have been in charge of the e-commerce platform of the men’s fashion retailer engbers since 2010. In an interview, Engbers owner Bernd Bosch and SHOPMACHER CEO André Roitzsch...
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